FastSensor helps you understand your customer journey, so you can take action to improve their experience... and your bottom-line. Discover what FastSensor can do by checking out the features list below:
FastSensor offers tools for insightful funnel analysis on your customer journey.
The total number of potential customers who physically pass in front of, or walk by, your store. Each walk-by represents an individual who, if managed correctly, can convert to a walk-in customer and eventually a sale.
Walk-by traffic is also useful for determining which marketing, branding, or sales efforts are most effective at attracting new customers.
The total number of people who physically enter, or walk in, your store. Not to be confused with walk by, walk-in individuals have shown increased interest to buy and are more likely to result in sales.
Understanding the correlation between walk-by traffic and walk-in traffic helps business owners take actionable steps to increase engagement.
FastSensor’s Qualified Visitor score, or FQV, is a more accurate measure of customer engagement that groups visitors who acted similarly (behavior) to consider behaviors and focus of your most interested customers.
FQV is critical to understand the intermediary stages of the conversion funnel down to the purchase.
The total number of customers who have shown increased intent to buy through enhanced interaction(s) in your store.
Did the individual simply stop by to window shop? Or did they consciously change their behavior to interact with your merchandise? FastSensor can identify the difference.
Understand how customers are interacting with your store and products, and easily share insights across your organization with a variety of reporting tools.
FastSensor Standard Metrics provide the necessary information to identify customer profiles to support strategic and actionable decisions.
FastSensor Standard Metrics are designed to serve as the ROI toolbox for your retail space.
The percentage of walk-by traffic that physically enters your store, therefore becoming a walk-in customer. This percentage, also known as capture rate, reveals how effective and engaging the front of your store is to passersby.
Understanding your walk-by conversion/capture rate allows for deeper evaluation of window displays, marketing efforts, promotional activities, and more.
FastSensor identifies three types of customer profile to measure engagement:
Identifying each customer profile puts management in position to create further connections and deeper bonds with customers by understanding the differences between each profile and inserting attention-grabbing elements to improve conversion.
The amount of time an individual physically spent inside your store.
If a shopper enters but fails to journey deeper into the space or engage with your product before leaving, a potential sale has been missed.
Which departments are most engaging? Which are having trouble converting sales? FastSensor provides a complete understanding of a shopper’s engaged sections and dwell time in each, unleashing powerful insights and potential revenue.
In the past, retailers simply measured door traffic and transactions at POS terminals. Now, this ‘black hole’ approach is no longer necessary once management has the tools necessary to increase sales conversions.
FastSensor provides many ways to access, organize, and visualize your data to suit your business needs.
The heatmap aggregates foot traffic data to visually represent how customers move around your store.
Heatmaps will show colors that correspond to foot traffic and engagement in a specific area over a designated time period.
Customize your data to meet your needs. Utilize advanced filters, custom store groupings, geographic areas, and calculated metrics to better conceptualize your in-store analytics.
FastSensor works seamlessly with third-party products, saving your time and increasing efficiency.
FastSensor can ingest data from third party door counters, consolidate this information onto your FastSensor Dashboard, and offer a centralized data repository for your retail analytics.
Compatible integrations include (but are not limited to):
FastSensor can also connect to your POS system and provide an even more detailed view of customer behavior.
FastSensor POS integration provides management assistance in taking actionable steps to improve ROI.
Compatible integrations include (but are not limited to):
Connect data from a variety of sources to visualize your information in FastSensor’s online dashboard, or use our RESTful API to export to the business intelligence analytics tool of your choice.
Compatible integrations include (but are not limited to):
FastSensor offers small business and enterprise solutions to help you see what’s working and fix what’s not.